The Onion- Wheeled Satisfaction

Submitted by mattrock on

Katjusa Cisar writes the following in the May 29th, 2008 issue of "The Onion:" [Cisar, Katjusa. "Food: Wheeled satisfaction" The Onion 29 May 2008: 31. ] Ingrid's Lunchbox has been around for years, but recently got a nod from Bon Appetit magazine as the best street food in the country. Ingrid Rockwell grew up on a dairy farm and has been cooking since she could get a work permit. She's scaled back her cart for the time being to Saturdays on the the square, where you can get steel-cut oatmeal, meatless balls in a creamy dill sauce, or a rhubarb crisp crêpe, among other dishes. Thanks much, Ms. Cisar. The Onion has always had a special place in our hearts, and to have mention means the world to us.

First Place in June issue of BonAppetit's Hot 10!

Submitted by mattrock on

That's right!  We didn't just make the list, but got Top Billing!!  Thank you to Mr. Knowlton and BonAppetit, we consider it an honor.  The June 2008 print issue of BonAppetit Magazine features the "Hot 10" places for street food in the USA.  Sharing the top with Hamdingers in Charlottesville, VA and DessertTruck in NYC, 10 mobile food stands across the country are listed.  We think we want to try Krista Steinhauer and Adam Bork's FOOD SHARK in Texas first!
The quoted text about "Ingrid's Lunchbox" [Knowlton, Andrew. "Hot 10- Street Food." BonAppetit, June 2008: 40.]

1/ ingrid's lunchbox MADISON, WISCONSIN At the excellent Dane County Farmers' Market on the Square, Ingrid Rockwell puts farm-to-table into practice at her tiny trailer.  The menu includes Swedish meatless balls and fried egg sandwiches on cheddar-and-chive biscuits.

Thanks again for this great honor!

Wow! Awesome article in the Capital Times

Submitted by mattrock on

Susan Troller has a writeup on us in the "77 Square" edition of "The Capital Times." It's inside the 7/3 edition of the Wisconsin State Journal, or you can also find it on the web at madison.com. What an awesome article!  Thanks so much for the kind words, Ms. Troller, we can't thank you enough.  Ingrid and I love what we do, or as a famous quote says, "Find a job you love and you'll never work a day in your life."  Even Clark and Petra look forward to getting up @ 5:30 in the morning on Saturday's to "go to market!"

Cart attack: Variations on alfresco dining

Submitted by mattrock on

by Tenaya Darlinqton From: THE ISTHMUS, June 24, 2004 You can’t miss Ingrid Rockwell’s new cart on Library Mall. Its red siding and white trim looks like a playhouse barn on wheels, which makes sense since Rockwell, a vegetarian and graduate of the Johnson & Wales culinary school in Rhode Island, grew up on a farm in Deerfield. Her revolving cuisine is decidedly Midwestern, though with a twist, the kind of stick-to-your-ribs food she grew up “taking into the fields for my brothers.” Pork pie. Meatloaf. But her daily specials always include a vegetarian option: lentil loaf, zucchini fritters, veggie mac ‘n’ cheese. Her lentil loaf and meatloaf have proven so popular she serves them every Wednesday. The rest of the week, it’s a gamble, but so worth the risk. Rockwell serves some of the best cart food I’ve ever tasted, in particular her corn cake sandwich, served between slices of soft pita with sour cream and homemade salsa fresca. Don’t let the term “lunch box” fool you. Rockwell goes well beyond the ordinary with her reasonably priced haute hungry-man cuisine.

Here comes the sun: Looking for a taste of summer on the Library Mall

Submitted by mattrock on

by Raphael Kadushin From: THE ISTHMUS, MAY 27, 2005 I hadn’t made a tour of this year’s carts since they rolled out in the spring, so there were some surprises facing me on the Mall, including a homespun cart called Ingrid’s Lunchbox, whose slogan is “dang-it I’m hungry.” All of which seemed almost exotic, given the bigger presence of pan-Asian and Latin carts surrounding the little heartland reserve. For $5 I got a portion of Ingrid’s Iowa chicken and corn pot pie – a heaping serving featuring chunks of chicken, corn, carrots and bacon sitting under a cornmeal crust. Almost as good and just as cheap: the dang-it that’s weird meatless meatballs, which might leave you wondering, “What’s the point?” The point is that vegetarians too can now enjoy their simulated tofu and veggie-soy-crumb balls, which are robust, chewy and swimming in a very enticing creamy dill sauce. They also come paired with mashed potatoes and green beans, so you can skip through a veritable vegetable garden (though skip the waterlogged beans altogether).

San Francisco Bound

Submitted by ingrid on

It is on! Emily and I are off to San Francisco for six days to participate in the San Francisco Street Food Festival! On August 20th, we will not be at Farmer's Market because we will be serving up apple crisp crepes in the Mission District in San Francisco. Then I will also be cooking breakfast for the conference the next day as well which is pretty awesome! Emily and I also get to attend the conference as well.

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